DHL, along with IMG Fashion, is launching a new program, DHL Exported, to support the fashion industry worldwide. This unprecedented program was created to help designers who are already established in their local market to further their global footprint via the world’s most powerful fashion week platforms. Designers from around the globe are invited to submit an application package and select a foreign event of their choice: Mercedes-Benz Fashion Week in New York, London Fashion Week, Milan Fashion Week or Mercedes-Benz Fashion Week Tokyo. A committee of regional experts will review applicants and decide which designer demonstrates the most promise to benefit from debuting their collections at the event.
DHL will sponsor a chosen designer for two consecutive seasons at each of the four Fashion Weeks. Designers will receive a guaranteed spot on the schedule along with a funded and produced runway show or presentation. DHL will also underwrite all logistic costs of producing the collection (i.e. international shipping and exporting of hard goods) as well as exporting the collection to New York, London, Milan or Tokyo for the designers’ runway debut.
The application process will be open from February 17 – April 2, 2014 and winners announced at exclusive press events in New York, London, Milan and Tokyo in May.
DHL will support the designers’ journey from the outset of transporting fabrics and supplies for the collection to shipping the completed collection to the runway. DHL Exported is supported by IMG Fashion, the British Fashion Council, Camera Nazionale Della Moda, and Japan Fashion Week.
For more info click here: http://dhlexported.com/